In 2008, Intel partnered with a search engine provider, staking a claim in the world of Internet-connected TVs. No, it obviously wasn't Google, but Yahoo, and the first "widget" TVs.
Intel's representative at the time was Eric Kim, senior vice president and general manager of Intel's Digital Home Group. On Thursday, I ran into Kim again at the Logitech suite, where the company was showing off its Google TV companion device behind closed doors.
Kim received a demonstration of the Google TV technology just before I did. His reaction? "Very innovative."
Given Intel's previous partnership with Yahoo, why was Intel backing rival Google? According to Kim, the first Yahoo devices were "simple types of applications," lacking the interactivity of the full Web. The Google TV technology "doesn't need selling," he said, calling it the "right place to be" for Intel.
Intel continues to partner with Yahoo on its Connected TV initiative, and will continue to support it, he said.
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